Our market-leading E-commerce Group acts for a host of leading internet and technology companies, banks and financial institutions, as well as online intermediaries, retailers, advertisers, multimedia businesses and digital content providers.
The internet has become an indispensable part of everyday life, shrinking the world, revolutionising our communications, entertainment, news and information sources and, above all, redefining consumer behaviour.
Every wave of change has thrown up a new set of challenges and obstacles, sometimes requiring whole areas of law to be re-thought and reframed. We have been heavily involved in many of these developments.
Our work is broad-based, covering everything from e-business start-ups, commercial and financial agreements and advice on tax, regulatory and competition issues to user generated content, liability of hosts and conduits, data protection, copyright, branding, advertising, banking and payment systems, internet TV, media content, betting and gaming.
The Group’s success has been partly due to our ability to anticipate trends. We gained our first internet client in 1994. We were involved in some of the earliest moves to exploit the internet’s potential and have been active in many subsequent phases of its development. Many of our partners are now among their country’s leading e-commerce experts and the Group offers real strength in depth across all our offices in Europe and Asia.
This makes us uniquely well-placed to advise on the continuing evolution of the e-marketplace, combining the perspective of long-time continuous involvement in the sector with strong transactional, advisory and litigation capabilities across many different areas of legal practice, including corporate, commercial, IP, IT, tax, privacy & data protection, banking and finance, EU and competition and trade and customs.
Please contact Graham Smith for further information on Bird & Bird offerings in E-commerce.