Bird & Bird Food Law Digest

 

June 2012
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Welcome

Bird & Bird's Food & Beverages Group is delighted to present the second edition of the Food Law Digest in 2012.

In this edition, we will shed light on some of the latest legal developments in the food & beverage industry in Europe and beyond. We have picked those which we think are the most relevant for the industry – and for your business: interesting court decisions, new regulations on food information to consumers as well as labelling and packaging issues, to name only a few of the topics covered below. Last but not least, even the Euro 2012 championship has its impact on the food & beverage sector, as you will see from the article by our Polish team.

We hope you will enjoy reading this selection of interesting and informative articles! Click on the title for more information.

Ulf Grundmann and Armand Killan
Editors and Joint Heads of the Food & Beverages Group


Czech Republic

 

Antimonopoly Office gives the green light for a merge of leaders in Czech bakery industry

Andrea Jarolimkova and Miloslav Sinfeld

 

On 23 April 2012, the Antimonopoly Office announced its approval of the closely watched acquisition of Euro Bakeries Holding, the sole shareholder of United Bakeries by Agrofert Holding ("Agrofert"). Agrofert already owns Penam bakery, the number two Czech bakery and the biggest competitor for United Bakeries. As the acquisition of United Bakeries and Agrofert raised serious concerns regarding substantial impediment of competition in the bakery and patisserie markets, the Antimonopoly Office made the concentration approval subject to the fulfilment of a number of commitments.


Germany

 

Impact of Regulation 1169/2011 on Food Information to Consumers in the Aviation Industry

Jarste Akkermann, Frankfurt am Main

 

The European Commission has recently passed Regulation (EU) No 1169/2011 on the provision of food information to consumers. It changes and tightens existing legislation on food labelling.

 

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Italy

 

Misleading geographic trademarks – The "Fiorella del Gargano" case

Linda Brugioni and Licia Garotti

 

The tradition of the Italian Competition Authority has built a consistent case law in punishing promotional activities concerning trademarks misleading the public on a Geographical Indication .
Recently, however, the Italian Competition Authority interpreted the available rules very strictly, denying protection where the alleged violation consisted of misleading the public by the use of geographical names, different from real Geographical Indications, as trademarks.


The Netherlands

 

The proof is in the pudding – Part II

Lara van Huizen & Manon Rieger-Jansen

 

In the previous Food Law Digest article of September 2011 we reported on a judgment of the District Court of Utrecht regarding registered shape marks for pudding packaging.  On 24 April 2012, the Court of Appeal Arnhem rendered a decision in the unsettled case between FrieslandCampina and De Natuurhoeve.


Poland

 

Polish food and beverage sector to benefit from UEFA EURO 2012

Krzysztof Korwin-Kossakowski

 

Between 9 June and 1 July 2012 Poland are co-hosting UEFA EURO 2012. The tournament is not only a major celebration for the football fans, but also a major opportunity for the food and beverage sector to promote excellent Polish food products among hundreds of thousands of football fans from across Europe visiting Poland to support their national teams. The Polish food and beverage sector is welcoming football fans who come to watch, eat and drink.

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Singapore

 

Subway vs Subway Niche: Confusingly Similar?

Karol Goh

 

The Plaintiff, Doctor's Associates Inc, owned and operated the franchise for the popular sandwich chain "SUBWAY". The Plaintiff first registered its "SUBWAY" marks in Singapore on 25 May 1989 and opened its first outlet in Singapore in 1996. The Plaintiff's primary products were Italian sandwiches prepared on the spot consisting of freshly baked bread rolls with a choice of fillings. The Defendant, Lim Eng Wah, owned and operated a chain of stalls in Singapore selling sandwiches, nonya kueh and other local snacks under the "SUBWAY niche" mark ("SUBWAY niche Mark"). The Defendant used the SUBWAY niche Mark since 1987.


Sweden

 

Consumer Agency issues order against major retailer ICA for misleading advertising campaign

David Nilsson

 

In an order issued on 2 April, the Swedish Consumer Agency ("SCA") ordered ICA Sverige ("ICA"), a large retail company with both independent and retailer-owned stores, to clearly inform consumers that deviations may occur in single ICA stores that are covered by a price-cutting campaign targeted at consumers, both in respect of the number of discounted goods and the value of the discounts. Moreover, ICA Sverige is prohibited, by the penalty of a fine, to use expressions such as "many hundreds of products" or similar, in price-cutting campaigns, if the number of discounted goods does not exceed 200 as a minimum in the ICA stores that are participating in the campaign. ICA has consented to the order, which is a pre-requisite, the alternative being court proceedings.

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UK

 

UK Government actions on Food Labelling, Food Miles and Food Advertising on Television

Mary Smillie

 

On 14 May 2012 the Department of Health launched a consultation on "front-of-pack-labelling". UK health ministers want to see all food manufacturers and retailers use the same system to show how much fat, salt and sugar, and how many calories are in their products. Around 80% of food products sold in the UK have some form of front-of-pack-labelling but the different systems used are considered to be potentially confusing to consumers. The systems in place include percentage of the Guideline Daily Amount (% GDA), use of traffic light colours (red, amber, green), and some use both.

 

UK IPO refuses application for an interactive ordering system patent

Mary Smillie

 

Compurants Ltd operate restaurants in London under the Inamo® brand which features an interactive ordering system called E-Table®. The E-Table® system allows diners to order from illustrated food and drinks menu projected onto the surface of their table. In addition to protecting their brand through registration of Community trade marks, Compurants Ltd also applied for a patent in relation to the E-Table®.

 

List of permitted health claims published in the Official Journal on 25 May

Mary Smillie, London

 

The list of permitted health claims under Article 13(1) of Regulation 1924/2006 has finally been agreed and published by the European Commission. The list ranges from Activated Charcoal to Zinc with Zinc having eighteen separate permitted claims.


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Contact Us

 

Jean-Christophe Troussel Belgium jean.christophe.troussel@twobirds.com
Ai-Leen Lim China and Hong Kong ai-leen.lim@twobirds.com
Miloslav Sinfeld Czech Republic miloslav.sinfeld@twobirds.com 
Tom Vapaavuori Finland tom.vapaavuori@twobirds.com
Yves Bizollon France yves.bizollon@twobirds.com
Ulf Grundmann Germany ulf.grundmann@twobirds.com
Giovanni Galimberti Italy giovanni.galimberti@twobirds.com
Armand Killan The Netherlands armand.killan@twobirds.com
Emilia Stepien Poland emilia.stepien@twobirds.com
Karol Goh Singapore karol.goh@twobirds.com
Miloslav Sinfeld Slovakia miloslav.sinfeld@twobirds.com
Antonio Creus Spain antonio.creus@twobirds.com
David Nilsson Sweden david.nilsson@twobirds.com
Jane Mutimear UK jane.mutimear@twobirds.com

 

 

 


The content of this update is of general interest and is not intended to apply to specific circumstances. The content should not, therefore, be regarded as constituting legal advice and should not be relied on as such. In relation to any particular problem which they may have, readers are advised to seek specific advice. Further, the law may have changed since first publication and the reader is cautioned accordingly.

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