Protecting a strong brand is all about coordination. From clearance to enforcement and exploitation each step needs to be in line with your brand strategy. That is why Bird & Bird offers the full range of legal services relating to your brand in our 23 offices and beyond.
For over 100 years intellectual property law has been at the core of what we do - and we do it well. With this long and successful track record we are consistently ranked highly by the major legal directories.
Our international practitioners work as one team, irrespective of borders. We ensure the right person in the most appropriate jurisdiction carries out the work. We remain flexible at all times, tailoring our approach around our clients.
We can provide support at every step of your brand’s evolution, from initial concept through to becoming a global brand and offer a one stop shop for all your brand requirements including the clearance, prosecution, enforcement, protection and exploitation of your trade marks.
We can help you develop a clear brand strategy aimed at increasing shareholder value, and have the experience to deal with a range of legal issues that may impact it, from reputation management and online business models to tax strategies and corporate structuring.
At Bird & Bird we understand that an effective brand strategy and its implementation can be the difference between success and failure; it can overcome almost any other competitor advantage.
Heads of Group: Morag Macdonald & Christian Harmsen