Audrey Lim

I am a counsel in our Singapore Intellectual Property and Technology team and I have been involved in a wide range of contentious and non-contentious IP and domain name matters.

My practice is focused on strategising and protecting brands for a spectrum of global clients in various industries.

In recent years, I have worked on matters including the management of global trade mark portfolios; intellectual property litigation; reviewing, preparing and drafting local and cross border assignment, licence and franchise agreements relating to the commercialisation of intellectual property; liquidation matters involving intellectual property assets; merger and acquisition transactions involving intellectual property asset due diligence and intellectual property advisory work.

In addition, I have advised on domain name disputes and proceedings under the Uniform Domain Name Dispute Resolution Policy administered by WIPO and the Singapore Domain Name Dispute Resolution Policy administered by the Singapore Mediation Centre.

Intellectual property protection is often overlooked or deemed unnecessary by clients who prefer to prioritise other aspects of their businesses. There is however a wealth of untapped potential with intellectual property rights that has not been subject to any protection and exploitation. Once unlocked, these could translate into intangible value and benefits and become tactical opportunities to help spur growth.

I strive to educate clients on a prevention-rather-than-reaction stance when it comes to protecting their intellectual property, to assist with strategising and future-proofing their intellectual property rights, and to seek collaborative and commercial opportunities for clients through the building a strong intellectual property foundation.