I am a Senior Marketing and Business Development Executive in Bird & Bird’s international IP group and have worked at the firm since 2016. I was born in Manchester, currently live in London and I'm Sri Lankan British.
"Having dual heritage gives me a multidimensional view of both societies and cultures, which are historically linked, and this perspective opens eyes, brings fresh ideas, and allows for thinking outside of the box. Diversity is interesting.
We live in a culturally diverse society and Bird & Bird is a culturally diverse workplace, so it only makes sense that we celebrate diversity. Diversity in the workplace that can mean differences in gender, race, ethnicity, age, sexual orientation, national origin, and more. And inclusion ensures that everyone feels a sense of belonging and support. Therefore, committing to diversity and inclusion is not just the right thing to do, it is a business imperative. It should be celebrated, explored, and nurtured. It fosters innovation and creativity and brings different perspectives and opportunities to the table.
I've been lucky enough to find myself in environments where my South Asian heritage has been celebrated and supported, whether it be at school, at university, or at work, and all other aspects of my life. Whilst staying connected to my South Asian heritage can be difficult at times, it’s thanks to networks like Embrace at Bird & Bird, and my family, that I'm able to stay connected to not only my own heritage, but also the wider minority community. I believe that in order to stay true to who you are as a person, it's important to take time for yourself and reconnect with your roots, your values and ultimately your identity. Be proud of your heritage and stay connected, because it's very easy to lose yourself in the rat race of life.
In my role as a marketer focusing on developing business, I need to be creative and push boundaries so that we, as a business, remain progressive and relevant. The legal industry can often lag in embracing the new, however our clients need partners who reflect who they are as a business, their goals and objectives. We can draw on our differences to design solutions that are unique, adding value and driving innovation. Diversity is the key to success."