International Business-to-Consumer

Every touch point your brand has with consumers is important. Each step of the consumer journey must be authentic to your brand, stand out within a competitive global market and comply with an increasingly sophisticated regulatory landscape. A misstep can damage your brand reputation, image and values overnight and have a long term impact on your business. We advise on all aspects of online and offline consumer laws in all your key markets across the globe.

We understand the challenges that you face when you seek to expand your business or product/service offering into new markets, and we provide a seamless end-to-end solution to help you strike the right balance when it comes to complying with consumer laws.

Our international Business-to-Consumer Group focuses on six key complementary pillars: consumer contracts, advertising and marketing, green claims, consumer enforcement, consumer litigation and product compliance and liability.

The consumer market is now global. Exploiting this opportunity to its fullest requires an understanding of the different consumer protection laws around the world. With significant penalties and sanctions now available to regulators for breaches of consumer protection laws, expert legal advice that is just as international as you are, is more important than ever.

We're a 'one stop shop' for your interactions with consumers globally. We can create consumer contracts that are useable in all your key international markets, advise you on advertising regulations and review your green claims. And if things don't go to plan, we can also support you in consumer regulatory investigations and in working through product compliance and liability issues. Click below to find out more about some of the areas that we frequently advise on.

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Consumer contracts

Terms of sale
Terms of use
Subscription terms
Website terms
Mobile app EULAs
Website notices
User journeys
Information requirements
Cancellation rights
Refund policies
Website notices
Consumer remedies and complaints

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Advertising and marketing

Price promotions and pricing strategies
Promotions, including prize draws / competitions
Advertising clearance
Regulatory compliance (ASA, CMA, Trading Standards in the UK)
Influencer marketing and celebrity endorsements
Sponsorship
Comparative advertising

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Green claims

Regulatory compliance (e.g. the ASA and the CMA in the UK, the DGCCRF and ARPP in France, the ACM in the Netherlands)
Substantiation of green claims
Use of certificates
Use of 'green' logos
Product labelling

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Consumer enforcement

Advising brands on how to navigate and defend consumer regulatory investigations (e.g. CMA in the UK, the CCPC in Ireland, the AGCM in Italy)
Assisting brands with responding to government consultations and requests for information
Advising on enforcement risks for breaches of consumer and competition law
Enforcement trends and approach of regulators

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Consumer litigation

Handling appeals against enforcement action in regulatory tribunals/national courts
Advising on consumer claims arising out, among others, of B2C contracts, marketing complaints or data privacy practices.
Defending individual or group actions brought in the regulatory tribunals or national courts.

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Product compliance and liability