Gambling

GAMBLING

Helping you navigate the gambling landscape

The gambling sector is in flux - technology continues to transform the way the industry operates, and gambling regulation is constantly evolving across international markets. 

The gambling sector is complex, and the ever-changing and inconsistent international regulatory environment can be tough to navigate. We’re here to help you overcome the challenges - and to grasp the opportunities - which these changes present.

We know it’s important to you to work with true sector specialists. We are ranked in the top tier for gambling in Legal 500, we won ‘Best Regulatory Law Firm of the Year' title at the 2021 VIXIO GamblingCompliance Global Regulatory Awards, and we have IMGL members in more countries than any other law firm; you can trust that you are working with some of the best gambling lawyers in the industry. 

Our renowned lawyers are passionate and knowledgeable about the sector, and work with some of the biggest, best known and most innovative gambling businesses in the world.

We’re here to help you with more than just gambling regulation. Clients rely on our sector specialists to advise in areas such as big-ticket commercial contracts, data protection, marketing and consumer law, intellectual property, corporate transactions, dispute resolution, competition law and tax. We advise on virtually every area of legal expertise required by gambling sector businesses.

Our deep sector experience means we understand your business needs, whether you're entering new markets, doing something innovative, contemplating a transformative deal or involved in an investigation or dispute. We provide client-focused, practical, commercial advice and solutions to help you achieve your goals.

Get in touch with one of the team below.

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Gambling Law+

Learn about key gambling laws in 15 jurisdictions and access industry news

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MediaWrites

Media, Entertainment and Sport Group News Hub

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Latest insights

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ASA Shows its Hand in relation to Social Slots

Nov 25 2024

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The General Election: A New Road for UK Gambling Reform

Aug 29 2024

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UK: Is Football Cashing-out on Gambling Sponsorship?

Aug 13 2024

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Accolades

"Bird & Bird's gaming practice, led by Andy Danson, is at the top of the market."

Legal 500 2025, Gaming & Betting

"The team is highly skilled, proactive, and gives excellent, business-oriented advice."

Legal 500 2025, Gaming & Betting

"Great team. A small team but packs above its weight in the betting and gaming field. Really rate them."

Legal 500 2025, Gaming & Betting

"They are creative problem-solvers and understand the political dimension."

Legal 500 2025, Gaming & Betting

"Andy Danson is outstanding! A real hive mind of gambling regulation."

Legal 500 2025, Gaming & Betting

"Excellent client service. Andy Danson treats us like we are his most important client."

Legal 500 2025, Gaming & Betting

"Andy Danson is an outstanding gambling lawyer with a depth of knowledge and experience."

Legal 500 2025, Gaming & Betting

News & Deals

More News & Deals

News

Bird & Bird obtains a top position in Denmark by deal count

Jan 16 2023

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Deal

Bird & Bird supports Allwyn in its successful application to operate the UK National Lottery

Sep 21 2022

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News

Bird & Bird partner Andy Danson joins All-in Diversity Project Advisory Board

May 02 2019

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News

Bird & Bird supports All-in Diversity Project's inaugural report which benchmarks diversity, equality and inclusion in the gambling sector

Nov 22 2018

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