Supporting the brand and consumer journey

At Bird & Bird, our understanding of the luxury, fashion and retail sector comes from decades of working with businesses like yours, helping them to navigate growth and survive challenging market conditions. We pride ourselves on thinking differently about legal issues as they exist in a real life, commercial context. Our global network of lawyers can advise on all aspects of consumer law, commercial agreements, data protection, intellectual property and product compliance. We provide your business with seamlessly integrated legal support which is flexible and responsive to your business needs.

Technological innovations, such as AI and blockchain, offer new ways to improve customer loyalty and personalisation, but need to be supported by strong data protection foundations. Increased use of social media and influencers allows you to generate deeper consumer engagement, but needs to be actively managed to protect your brand value. Connecting with your customers is essential but implementing their feedback, especially in relation to improved sustainability, carries much more impact. Reaching new markets means navigating a patchwork of local laws if you want to achieve a seamless and consistent global consumer experience.

We’re as keen as you are to grapple with the myriad of issues your business faces every day and help find practical solutions to your complex questions, whatever part of the retail industry you’re in. It all starts with a conversation.