Digital Advertising and Data Protection Rules - need to know webinar for Marketing, Compliance and Legal Teams

On Tuesday 5 May and Wednesday 6 May, we will be hosting a webinar to provide you with a comprehensive update on this topic covering Europe, US and APAC. This event will equip you with the tools needed to advise your marketing teams in a changing and increasingly onerous regulatory environment.

Dial in details to join the webex will be circulated in due course.

Option 1 (EU + US): RSVP – 5 May
16:00-17:30 BST
08:00-09:30 PDT

RSVP here >

Option 2 (EU + APAC): RSVP – 6 May
08:00-09:30 BST
15:00-16:30 CST

RSVP here >

Current and future legal landscape

• EU:
  • GDPR & e-Privacy framework
  • Tsunami of EU Data Protection Authorities’ revised cookie guidelines and ECJ cases
  • Introduction to core self-regulatory principles
  • What about Brexit?

and...

• Option 1 (with US input) - 5 May
  • Comparing the US and EU regulatory and enforcement approache
  • California Consumer Privacy Act (with draft regulations) and other state
  • Self-regulatory principles in the US

OR

• Option 2 (with APAC input) - 6 May
  • Introduction to APAC framework: No overarching law or consistent approach
  • Regulation of online advertising in APAC: Personal data laws + Advertising/marketing laws + Consumer protection laws
  • Overview of APAC legal landscape for data protection: Current and proposed laws
  • General comparison with GDPR

Key Concepts

• Understanding what is personal data in online advertising
• Breaking down the jargon: introduction to the key players in adtech
• How to correctly classify the role of controller, processor and joint controller in adtech

The lawful basis for adtech, analytics and the like

• Review of the lawful basis for online advertising - does legitimate interest have a role?
• Looking at cookie compliance post GDPR - what now constitutes valid consent?
• Review of the lawful basis for analytics - where do we stand with exemptions?
• Introduction to the IAB transparency and Consent Framework
• Working through common data use cases from practice (including processing for retargeting, analytics and custom audience initiatives)
• In-focus: The Netherlands & Germany

Connected obligations

• How to ensure transparency?
• EU: Conducting Data Protection Impact Assessments for adtech
• Data Retention Strategy
• Other regulatory obligations in the US or APAC

Looking ahead

• Dealing with the Intelligent Tracking Prevention tools, and the data protection considerations of alternative technologies
• Update on the new e-Privacy Regulation
• Relevant update from the US or APAC