Global Influencer Marketing Webinars

UK/EU Session, Thursday 21 November 2024

15:00 - 16:00 GMT
16:00 - 17:00 CET

APAC Session, Tuesday 26 November 2024

13:00 - 14:00 AEST
10:00 - 11:00 SGT

Influencer marketing has revolutionised the marketing and advertising landscape. However with this relatively new and evolving channel of consumer engagement comes new risk areas. Influencer marketing has attracted increased levels of regulation, resulting in legal and commercial challenges to those involved.

Understanding consumer law and local advertising regulation is critical to running a successful influencer marketing campaign. Our webinar will feature contributors from across Bird & Bird's network of offices to offer brands, agencies and influencers practical advice on getting their influencer campaigns right, including:

• The reach of influencer marketing and regulatory landscape
  
• Key themes that apply across multiple jurisdictions
  
• Tips for brands who engage influencers to ensure a positive campaign
  
• Tips for influencers
  
• Key inclusions in influencer marketing contracts

We will be hosting the webinar on two dates at different times to ensure that at least one slot will work for you and your colleagues! 

We hope you are able to join us, please register your place with the button above.

Also, look out for our programme of future seminars on advertising and marketing issues covering a range of topics including:

• Consumer pricing  
  
• Comparative advertising
  
• Green claims
  
• Prize promotions  
  
• Behavioural advertising
  
• ePrivacy in advertising
  
• Sponsorships and advertising