Broadcasting and OTT Round Table
Speakers
Bird & Bird's International Media Team will be hosting a networking and informal round table event in Amsterdam on 3 March. Discussions will focus on the opportunities and threats linked with over-the-top broadcasting (OTT), looking particularly at the technological/commercial challenges and the increasingly regulated broadcasting environment. Sandwiched by networking and drinks/canapes (with more networking). This event is aimed at industry and legal professionals operating in over-the-top broadcasting (OTT). Our two main discussions will focus upon:
Knowing the competition
- The rise (and rise) of OTT-services in sports: are there any notes of caution for current and prospective sport broadcasters?
- The gradual decline of traditional linear TV, in the Netherlands and abroad - fact or fallacy?
- Pirates - is the current legal toolkit sufficient to meaningfully combat piracy? Even if it is, is it economical spending €€€ on anti-piracy in an age of VPNs and technologically adept pirates? And should more be done at state and pan-European level?
- AVMSD-2: will the implementation lead to less or more harmonization? Could the possible ‘Netflix-tax’ in different Member States lead to the end of the Country-of-Origin-principle?
- The impact of 5G on OTT-services, including some crystal ball gazing
Knowing the customer
- Digital transformation in broadcasting: making it personal
- Practical implications of GDPR and ePrivacy rules on processing of audience data – what does it mean for you?
- Tracking tools for personalisation, profiling and adtech: is consent always needed? How best to obtain it?
- Privacy settings and transparency
- Dealing with increasing pan-European divergence on the e-Privacy Directive, and looking ahead to the new ePrivacy Regulation
Address
14:30 – 15:00 Registration and refreshments
15:00 – 16:00 Knowing the competition: how keeping the customer on board and avoid piracy
16:00 – 16:30 Break
16:30 – 17:30 Knowing the customer: are legal and technical possibilities sufficiently aligned?
17:30 – 19:00 Drinks and canapes