Franchising and Doing Business in the Middle East

The attraction of franchising as an international growth strategy continues to increase. Over the last 10-15 years the Middle East and in particular the UAE has been a popular destination for UK and US businesses across multiple sectors, including education, retail, and hospitality & leisure. In recent years Saudi Arabia has become a key territory in the region – and for some businesses leapfrogging the UAE in terms of being the first Middle East territory to enter. 

During the seminar you will hear from Lucy Graham (Legal Counsel, Operations & Asset Management at Marriott International) and Emma John (Head of Global Franchising at Pret), who will share their first-hand experiences of having successfully expanded in the Middle East. Bird & Bird’s Head of IP & Franchising & Distribution for the Middle East, Melissa Murray, will also share her insights from almost 20 years of supporting businesses entering and operating in the Middle East.

If you'd like to attend, please register below, you will receive a confirmation email closer to the time with additional details. 

Programme

Where possible, we try to avoid holding events over religious and cultural days of significance. Unfortunately this is not always possible, and on this occasion we are aware that this event falls within the holy month of Ramadan.

If you observe Ramadan, please let the events team know so we can make every effort to accommodate your participation in the event.