ASA Checklist: Euro 2024
Written By
Partner
UK
As a partner in Bird & Bird's Commercial team and a member of our Media, Entertainment & Sport Group based in London, my practice focuses on regulatory and commercial matters in gambling and sport.
Associate
UK
I am an associate in our commercial practice, based in London. I advise clients across the gambling, sports, media and entertainment sectors on regulatory, transactional and commercial matters.
With UEFA Euro 2024 rapidly approaching, many businesses will be increasing their marketing output to try and attract new customers in the context of a major national event. With this in mind, the ASA has published some marketing tips for Euro 2024, identifying ad features which are likely to fall foul of the ASA codes. Here we summarise the ASA’s tips and consider how businesses can ensure compliance with advertising regulation in the context of Euro 2024.