Rulings on the ‘strong appeal test’ for gambling ads featuring TV personalities
Written By
Elizabeth Dunn
Partner
UK
As a partner in Bird & Bird's Commercial team and a member of our Media, Entertainment & Sport Group based in London, my practice focuses on regulatory and commercial matters in gambling and sport.
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The ASA has published a new ruling in relation to a TV ad for The Peoples Postcode Lottery featuring TV personality Emma Willis. Although the ruling was not upheld, it nevertheless provides evidence that sporting personalities are not the only group who are at risk of investigation by the ASA in relation to the strong appeal test.