Safeguarding your concept, while making your mark on the wellness industry
Written By
Partner
UK
I'm a partner in our London Intellectual Property team and specialise in brand management. I also lead Bird & Bird's International Wellness group, part of our retail & consumer sector.
Consumers driving the wellness industry seek more than just a clothing company, a new workout, or a healthy alternative to the standard lunchtime sandwich – they value brand integrity and want to build relationships with brands that align with the lifestyle they aspire towards.
Wellness companies, with a strong brand are well positioned for success and having a solid brand protection strategy in place from the outset can save a lot of wasted time, effort and money, further down the line.
Checks on trade marks, designs and domain names are an essential step before you commit to one idea, while brand protection should also be a priority for any well-established business considering a re-brand. It is especially relevant before instructing a design agency to create new artwork or web content.
So what’s the most effective strategy?
First published on welltodoglobal.com
