Where do we stand with Czech influencer marketing?

Published

Dec 23 2020

Written By

I am an associate based in our Prague office, specialising in dispute resolution, environmental law, with particular emphasis on ESG matters, and legal aspects related to retail and consumer business activities.

Practices

Commercial

Sectors

Regions

Central and Eastern Europe

Countries

Czech Republic

Where do we stand with influencer marketing and enforcement actions in the Czech Republic? Although the phenomenon of influencer marketing experienced its boom in the Czech Republic a few years ago, the decision-making practice of the state authorities in this area is still lagging.

Concealed advertising, which is the most common issue in influencer marketing, is an unfair commercial practice and thus unlawful. However, it has yet been subject to major enforcement actions in the Czech Republic.

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