On 7 February 2020 the European Data Protection Board ("EDPB") published its guidelines on the processing of personal data in the context of connected vehicles and mobility related applications. The guidelines are open for public consultation until 20 March.
The scope of the guidelines covers personal data (1) processed in the connected car, (2) exchanged between the car and personal devices connected to it (such as smartphones) or (3) collected in the car and shared with third parties (such as sharing with insurers for usage based insurance products).
Headline points to note from the guidelines are summarised below:
Personal Data
Unsurprisingly, and in line with existing guidance from many regulators across Europe, the EDPB view that most data collected via connected vehicles will be personal data. This is clearly the case with directly identifiable data such as the driver’s identity. However, telematics data such as information relating to driving style, distance travelled and technical information about the vehicle may also readily become identifiable by cross-referencing with other files such as the vehicle identification number.
The EDPB also flag three categories of data as raising particular concerns in this context:
On lawful basis e-privacy leads
The EDPB remind us that in the connected car context, as with IoT generally, consideration of lawful basis must start with Article 5(3) of the e-Privacy Directive which mandates consent for the storage of information or gaining access to information stored on an internet connected device (unless exemptions apply). This is because the connected vehicle and every device connected to it shall, according to the EDPB, be considered as ‘terminal equipment’ for the purposes of Article 5(3).
In line with the EDPB’s Opinion 5/2019 on the interplay between the e-Privacy Directive and GDPR, the EDPB note that the consent requirement in Article 5(3) of the e-Privacy Directive takes precedent over Article 6 GDPR in relation to the storing or accessing of information in the device. Additionally the consent must meet GDPR consent standards.
Importantly, in the view of the EDPB, consent is likely to constitute the legal basis not only for the storing and gaining of access to information stored in the car but also the subsequent processing of that personal data. Indeed, the ‘bottom line’, according to the EDPB, is that the general lawful bases in Article 6 GDPR (such as legitimate interest, necessity of contract etc.) cannot be relied on to lower the additional protection afforded by Article 5(3) of the e-Privacy Directive (which mandates consent for data collected from internet connected devices). This is a conservative view which may have implications for other e-privacy centred industries such as adtech and IoT more generally.
It follows that when the controller seeks consent for the storing or gaining access to the connected car pursuant to Article 5(3) of the e-Privacy Directive, the consent will normally also have to list and cover the subsequent processing operations (such as product improvement, analytics, profiling for insurance purposes etc.). The EDPB also recommend, in light of the sensitivity of vehicle usage data, that the driver’s consent be obtained before data sharing with commercial partner’s acting as controllers.
This section of the guidelines would benefit from more nuance, given the EDPB recognizes laterin the guidelines that consent for e-Privacy Directive can be coupled with general lawful bases in Article 6 GDPR other than consent. For instance, where insurers need to process the connected data because it is necessary for entering into a contract with the driver, the EDPB recognize in section 3.1.1.1 that the lawful basis of Article 6(1)(b) GDPR may apply provided ‘the processing is objectively necessary for the performance of the contract with the data subject’. In these circumstances, the EDPB, helpfully, does not consider reliance on Article 6(1)(b) GDPR as having the effect of lowering the additional protection provided by Article 5(3) of the e-Privacy Directive.
Elsewhere, the EDPB clarify that none of the exemptions provided in Article 5(3) of the e-Privacy Directive apply to usage based insurance: the processing is not for the sole purpose of carrying out the transmission of a communication over an electronic communications network nor does it relate to an information society service requested by the user. However, these exemptions could apply to other use cases in the connected mobility space, with the guidelines giving the example of data collected via an app for renting and booking car spaces or certain auto-theft programs not requiring consent where the data collection is necessary for the specific information society service requested by the driver (comments that will be welcomes by car rental companies for example).
Transparency
Controllers need to ensure that adequate transparency information is provided to drivers in accordance with Articles 13 or 14 GDPR (as applicable). This will involve the driver being among other matters informed of the identity of the data controller, the purposes of the data collection, the recipients of the data, the retention period and the driver’s rights under GDPR.
Drivers can be informed through a number of channels including by way of concise and easily understandable clauses in the car’s contract of sale, in the contract for the provision of services or by using distinct documents e.g. the vehicle’s maintenance book or manual or the infotainment screen.
The EDPB notes that providing information on automated decision-making which produces legal or similarly significant effects may be relevant in this context, particularly where usage based insurance products are provided.
Where new controllers access connected car data for example where a roadside assistance provider changes on the crossing of international borders, then any new controller must provide drivers with updated transparency information.
In line with the Article 29 Working Party’s previous Guidelines on Transparency, the EDPB confirm that the transparency information can be provided by layered privacy notices i.e. by separating out the levels of transparency information with the most important information listed first (such as the identity of the controller, purposes of processing, the driver’s GDPR rights etc.), with the other secondary information accessible in further layers. The EDPB recommend that in the context of connected vehicles, the first layer of information must cover all recipients of the data, this will generally be the named recipients but if the controller cannot name recipients the identification can be by way of category but this needs to be specific and cover, the industry, sector, subsector and location of the recipient entity.
Privacy by Design & Local Storage
Privacy by design needs to be central to the development and operation of connected cars. According to the EDPB, technologies should be designed to keep personal data collection to a minimum, provide high privacy-protective settings by default and ensure drivers are well informed and have the ability to modify their privacy settings at all times.
In particular, controllers should, wherever possible, use systems that do not involve the transfer of personal data outside the vehicle. According to the EDPB, this localised processing of personal data keeps the driver in control of their data, helps facilitate the processing of otherwise problematic classes of data such as geolocation, special category and criminal offence data, and poses fewer cybersecurity concerns. Examples of use cases for local storage given by the EDPB include linking of smartphones with the vehicle for the purposes of multimedia systems, taking calls or authentication via biometrics, provided that the personal data remains stored in the vehicle.
According to the EDPB, in general drivers should be able to control how data is collected and processed in-vehicle, this includes: (1) privacy information being given in the driver’s local language; (2) it is recommended that only data strictly necessary for the vehicle functioning is collected by default; (3) the data should not be transmitted to any third parties; (4) data should only be retained for so long as necessary for the provision of the service or as mandated by EU or Member State law; and (5) drivers should, where possible, have direct access to their data including the ability to permanently delete their data before the car is sold.
The EDPB also recommends developing secure in-car platforms, physically segregated from safety car functions so that access to the connected car data is not dependent on ‘unnecessary external cloud capabilities’.
Where localised storage is not possible hybrid models might apply, an example given by the EDPB is an insurer having a service provider analyse the raw usage data on its behalf for the purposes of generating a score for informing insurance quotes. Taking this approach, the insurance company does not gain access to the raw behavioural data but only to the aggregate score that is the result of the processing thus ensuring that ‘the principles of data minimization are satisfied by design’.
Security of processing
Unlike many other areas of IoT, connected vehicles are critical systems where a cyber attack could endanger life. The EDPB point, by way of example, to the potential vulnerabilities posed by the plurality of functionalities in connected cars (web, USB, RFID, Wi-Fi), the hosting of data on insecure cloud computing infrastructures, and the risks posed by third parties during car updates and maintenance services (for example. there is a possibility that atechnician needing access to the technical data, could attempt to maliciously access all the data stored in the vehicle). Accordingly, ensuring that connected vehicles have robust technical and organisational security measures in place that is appropriate to the risk posed must be a key priority for all controllers in this industry so as to protect against the illegitimate access, modification and deletion of the connected car data.
Industry participants are advised to consider adopting a range of security measures including: (1) encrypting communication channels and local storage by means of state-of-the art algorithms (2) putting in place encryption key management systems unique to each vehicle (not model); (3) utilising data hashing; (4) making access to personal data subject to reliable user authentication techniques (password, electronic certificate, etc.); (5) authenticating data-receiving devices; and (6) protecting and regularly renewing encryption keys.
The guidance also contains more specific security measures for vehicle manufacturers such as (1) partitioning the vehicle’s vital functions from those relying on telecommunication capacities; (2) implementing technical measures that enable manufacturers to rapidly patch security vulnerabilities; (3) for the vehicle’s vital functions, giving priority as much as possible to using secure frequencies that are specifically dedicated to transportation; (4) setting up alarm systems in case of attack that also allow for the operation of a downgraded model; and (5) storing a log of access to the vehicle’s information systems e.g. going back six months as a maximum period, in order to enable the origin of any potential attacks to be understood and periodically carry out a review of the logged information to detect possible anomalies.
Individual rights
Controllers of connected car data need to facilitate the exercise of the driver’s GDPR rights. To achieve this an in-vehicle profile management system should be provided to store the preferences of known drivers and allow them to easily change their privacy settings at anytime. The profile management system should, according to the EDPB, centralize data settings to facilitate the access, deletion and removal of personal data from the vehicle systems at the election of the driver. Controllers should note that the significant preference expressed by the EDPB for consent to be the lawful basis for GDPR purposes, will amplify the application of data portability rights.
In addition, drivers need to be provided with functionality to stop, either permanently or temporarily, the processing of certain types of data (such as automated geolocation tracking) unless the collection of such data is required by law or is otherwise essential to the critical functioning of the car. To take an example from the guidance, a variety of data can be processed via the dashboard of a rental car (such as data derived from smartphone pairing), therefore car rental companies must provide clear and explicit information to customers in relation to what data is likely to be processed locally, the use to which this data is put, and outline how the driver can deactivate the data collection and erase the data concerned.
Data Protection Impact Assessments ('DPIA')
The GDPR requires that a DPIA be carried out when data processing is likely to result in a ‘high risk’ to the individual. Given the ‘scale and sensitivity’ of personal data collected via connected cars the risk rating for individuals, particularly when data is transferred outside the vehicle, is likely to be high. Therefore in many cases a DPIA will be mandated and should be carried out ‘as early as possible in the design process’. In cases, where a DPIA is not legally required, the EDPB still consider conducting one as best practice.
Topics not tackled
The EDPB give examples of controllers in the connected car context such as service providers processing telemetry data to send real time traffic information, eco-driving messages or alerts regarding the functioning of the vehicle, insurers providing ‘pay as you drive’ insurance and vehicle manufactures gathering data for product improvement. While brief reference is made to the possibility of joint controllership, no firm guidance is given around the extent to which joint controllership might apply to common use cases in the connected car context such as data sharing between vehicle manufacturers, data aggregators and insurers for the purposes of usage based insurance - however on this front, the EDPB is separately due to publish its general guidance on controller/processor roles later in 2020.
Another key challenge in this area is change of ownership: specifically avoiding a second owner purchasing a connected vehicle that has not been disconnected from its prior owner. The EDPB does not examine the topic in detail, although the guidelines do note that biometric technology may have a role to play in authenticating and distinguishing drivers. The EDPB also recommends that the sale of a connected vehicle should trigger the erasure of any personal data which is no longer needed.