In this month's report, we report on the General Court's decision on genuine use in Grupo Textil Brownie, SL v EUIPO; The Guide Association (Case T-598/18) and the CJEU's decision on the relevance of social context in determining accepted principles of morality in Constantin Film Produktion GmbH v EUIPO (CJ; C-240/18 P; 27 February 2020).