New Italian legislation implementing Directive (EU) 2019/633 on unfair business-to-business trading practices in the agricultural and food supply chain
Written By
Partner
Italy
I am a partner here at Bird & Bird, where my work is centred on intellectual property. My main focus is on non-contentious activity and on negotiation, draft and review of IP-related contracts in the life sciences and retail & consumer sectors.
Partner
Italy
As a partner in our Milan-based Intellectual Property practice, I focus on trademarks, Protected Designation of Origin (PDO), advertising, unfair competition and consumer protection law, assisting both domestic and international clients with contentious and non-contentious matters. I am also the co-head of our international sub-sector Luxury, Fashion & Retail within the Retail & Consumer group.
Associate
Italy
As an associate in Bird & Bird's office in Milan, I focus on intellectual property in the Retail & Consumer and Life Sciences sectors, advising clients on IP contracts, consumer law, unfair competition and advertising.
The legislative decree no. 198/2021 (“UTP Decree”) transposing in Italy Directive (EU) 2019/633 on unfair business-to-business trading practices in the agricultural and food supply chain (the “UTP Directive”), finally entered into force on 15 December 2021, repealing the previous legislation under Article 62 of the Italian Decree-Law no. 1/2012 (“Article 62”).
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