Supermarket price wars leads to trade mark dispute
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Partner
UK
I am a partner in our Intellectual Property practice based in London, specialising in IP enforcement and litigation across a range of rights including patents, trade marks, designs and confidential information. I frequently act in complex litigation (often with a cross border element) before the IPEC, High Court, Court of Appeal and CJEU, as well as in proceedings before the EUIPO/UKIPO. I also advise on international customs enforcement programmes and detentions.
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The grocery retail market in the UK is highly competitive. Big supermarkets are constantly vying with each other to win and retain customer loyalty. In years gone by, the market was dominated by the ‘big four’ – Tesco, Sainsbury’s, Asda, and Morrisons. More recently though, their grip on the market has been increasingly loosened by newer entrants. Discount supermarkets such as Lidl and Aldi, have made a name for themselves with a focus on value for money. It’s against this backdrop that an interesting trade mark dispute has arisen between Lidl and Tesco.
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