Women’s Sport Series: All to play for – Investment into women’s sport

This article is part of our ‘Women’s Sport Series’, shining a light on the opportunities and challenges faced by the wider sport industry in light of the rapid growth in participation, viewership and commercial value of women’s sport. Women’s sport is finally in the spotlight - after years of being in the shadow of men’s sport - and it is here to stay. A lack of funding and resources has prevented women’s sport from growing for years, and both continued and new investment is now crucial to ensure that women’s sport not only keeps growing but also maximises its potential. With a relatively blank canvas, there is scope for investors to shape the future of women’s sport.