Retail Therapy Episode 9: Beauty Bytes - in Conversation with a Sephora Senior Social Media Executive
Written By
Senior Associate
UK
I am a senior associate in Bird & Bird's Retail & Consumer Group (London), the founding member of the firm's International Cosmetics, Beauty & Fragrance Group, and a member of the firm's International Luxury, Fashion and Retail Leadership Team.
In this episode of Retail Therapy, we're joined by Victoria Warner (Senior Social Media Executive, Sephora) to navigate all intersections of social media and beauty. We discuss what goes on under the hood of a social media marketing campaign, how to cut through the online noise and improve consumer sentiment and engagement, why the beauty industry remains so culturally valuable, what marketing challenges and opportunities are on the horizon, and so much more.
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