ASA demonstrates an increasing focus on Online Choice Architecture
Written By
Craig Giles
Partner
UK
I'm a partner in our Media, Entertainment & Sports group in London, advising on commercial issues in all major sports, as well as advertising and marketing campaigns and consumer law.
As part of a wider piece of work on online choice architecture, the ASA has recently published two key rulings finding the advertisement of (1) a pair of trainers, and (2) renewed subscriptions for streaming services misleading. This article considers these rulings, assessing what the decisions mean for advertisers going forward.
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