The use of influencers in Spanish advertising
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Of Counsel
Spain
I am a Of Counsel in Bird & Bird's Intellectual Property/Dispute Resolution department in the Madrid office.
Partner
Spain
I am a partner in Bird & Bird's Intellectual Property department in the Madrid office.
Senior Associate
Spain
I am an associate in Bird & Bird's Competition & EU law department in the Madrid office.
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On the 1st of January 2021, a new Code of Conduct, developed by AUTOCONTROL and the Spanish Association of Advertisers (AEA) and applying only to Spain, entered into force and established much-needed guidelines governing the relationship between social media networks and the advertising of goods and services, in particular, by so-called “influencers”.
