For the 11th year running, Bird & Bird has been recognised as one of the world's top firms in World Trademark Review's (WTR) guide to international trade mark practice, the WTR 1000.
We are ranked in 18 countries, across Europe and Asia-Pacific, while 49 of our practitioners are highlighted for their exceptional trade mark expertise. We also feature in the directory's list of leading international 'spotlight' firms, reflecting our very strong presence on the global stage.
The guide also particularly highlights our respected position and international coverage in the market, stating: “Drawing strength from the integration of its non-contentious and contentious offerings, it presents to the market one of the very best 360-degree trademark practices. The eminent firm becomes an even more compelling option when its overseas capabilities are factored in: with a presence in the United States, multiple continental European and Asian locales and the Middle East, it is ideally situated to assist brand owners with cross-border strategies to safeguard and enhance brand integrity".
Rankings are based on more than 1,300 interviews with lawyers, attorneys and clients, across 80 key jurisdictions, involved with trade marks conducted by WTR’s research team.
The guide is a popular tool for brand owners to use in considering their choice of external counsel and for law firms entering markets where they do not have trade mark practitioners on the ground.
