Conor Hume

I am an associate in our London office who takes a solution-based approach to advising clients on key commercial issues, predominantly in the media and sports sectors.

I trained with Bird & Bird and qualified into the sports team in 2020. I am experienced in advising on sports-related commercial issues and have acted for a wide range of entities within the sporting ecosystem including governing bodies, event organisers, clubs, commercial sponsors, broadcasters and betting companies. My practice covers an extensive range of sports such as football, rugby union, cricket, tennis, athletics and esports.

As part of my training contract, I was seconded to a national sports governing body where I assisted with various commercial and regulatory matters. The experience provided me with an enhanced commercial understanding of the issues that our clients face on a day-to-day basis.

I am a regular contributor to MediaWrites, our legal and industry news hub for the media, entertainment and sports industries, and have written extensively on the legal issues which affect our clients.

• Drafting sponsorship agreements for a national sports governing body.
• Drafting and negotiating a series of services agreements for a large sports events organiser.
• Drafting and negotiating a licensing agreement for an internationl sports team with respect to licensed content appearing in a video game.