Peter Brownlow

I work as a partner here at Bird & Bird in London, specialising in intellectual property. Over the years, I have helped build a market leading practice in trade mark, copyright, design and database rights.

With over 20 years' experience in managing high profile IP disputes, I also specialise in non-contentious work, including global rebranding and worldwide IP protection strategies.

In the non-contentious field, I have managed Monster Energy's trade mark work across Europe and Asia and the re-branding of Everything Everywhere to EE. I also advise Associated Newspapers on its trade mark strategy for the METRO newspaper brand.

You'll find me ranked as top tier practitioner in the Chambers and Legal 500 guides, and as a thought leader in the Who's Who Legal report on international trade mark practitioners. I have served on the UK Institute of Trade Mark Attorneys Designs and Copyright committee since 1996, and was chair of the International Trade Mark Association's European Amicus Brief sub-committee.

• Merck KGaA: acting in a complex appeal by Merck Sharp & Dohme (MSD) against a finding of trade mark infringement and breach of contract (under German law) against MSD. The case related to the use of the word MERCK.
• S C Johnson: acting in a breach of contract claim for failing to transfer trade marks for KIWI in Middle East under a sale and purchase agreement.
• Monster Energy: advising and representing in relation to the coordination of its European and Asian trade mark prosecution and enforcement strategy.
• Associated Newspapers: settling ongoing 10 year dispute over registration of the METRO trade mark between our client, Associated Newspapers and Bauer Media.

• David West (T/A Eastenders) v Fuller Smith & Turner Plc (2003)
• Victor Andrew Wilson v Yahoo! UK Ltd & Anor [2008] EWHC 361 (Ch)
• Daimler AG v Sany Group Company Ltd [2009] EWHC 1003 (Ch)
• Football Dataco v Sportradar (C-173/11)
• Football Dataco Ltd & ors v Sportradar & ors [2013] EWCA Civ 27
• Maier and another v ASOS Plc and another [2013] EWHC 2831 (Ch)
• Roger Maier and Assos of Switzerland SA v ASOS plc and ASOS.com Limited [2015] EWCA Civ 220
• Merck KGaA v Merck Sharp & Dohme Corp and others [2016] EWHC 49
• Merck KGaA v Merck Sharp & Dohme Corp & Ors [2017] EWCA Civ 1834