Green Marketing Webinars - The Italian Insight
Written By
Partner
Italy
As a partner in our Milan-based Intellectual Property practice, I focus on trademarks, Protected Designation of Origin (PDO), advertising, unfair competition and consumer protection law, assisting both domestic and international clients with contentious and non-contentious matters. I am also the co-head of our international sub-sector Luxury, Fashion & Retail within the Retail & Consumer group.
Associate
Italy
As an associate in Bird & Bird's office in Milan, I focus on intellectual property in the Retail & Consumer and Life Sciences sectors, advising clients on IP contracts, consumer law, unfair competition and advertising.
Green advertising is an umbrella term for advertising products or services by reference to their environmental benefits, for example in relation to sustainability, renewable resources, recycling, carbon footprint or similar. Consumers are paying ever-greater attention to the environmental impact of the products they purchase. Unsurprisingly, an increasing range of products from every sector are advertised with various green claims in an effort to attract consumers and establish the advertiser’s environmental credentials. However, green claims can be highly regulated, and falling on the wrong side of the law can lead to damaging publicity and even the removal of non-compliant products from the shelves.
So what does it mean to be ‘green’? In these webinars we explore the “Do’s and Don’ts” of Green Advertising.
Please note, these webinars cover the same content across two separate sessions.
With Rita Tardiolo and Sara Massalongo
