CAP releases a new guide for social media influencers
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I am an associate in our Commercial Group in London, where I advise UK and international clients on a range of commercial issues.
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Following consultations with influencers and agencies, CAP has identified the need for its guidance on influencer marketing to be more clear and accessible. We take a look at the new guide.
CAP and the CMA have teamed up to create a new guide, “An Influencer’s Guide to making clear that ads are ads“, which sets out how to ensure influencer marketing conforms with consumer law.
Read the full article on MediaWrites.
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