AI: Searching for Yetis?

Published

Jul 17 2019

Written By

Partner
UK

I work across multiple sectors with organisations using data, content and technology. I have particular expertise in the exploitation of content and data in the media and sports industries. Alongside deep technical expertise, I offer clients insight on business and strategic issues, particularly for entrepreneurial, high-growth, internationalising businesses.

Regions

Western Europe

The fastest way for the media industry to progress to making intelligent use of AI is to accept we don't really know what we're doing, be happy about it, and go experimenting.

Sure, some ideas for AI in media are getting productionised. Bits of workflow, applications that enable better content search and targeting, and a few more creative – and occasionally disturbing – instances of AI are now things you can actually buy. AI has the potential to be a game-changer, which is why there is massive hype around it. What’s desperately needed, though, is time and space to identify the really transformative applications.

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