Richard McMorris

I work across multiple sectors with organisations using data, content and technology. I have particular expertise in the exploitation of content and data in the media and sports industries. Alongside deep technical expertise, I offer clients insight on business and strategic issues, particularly for entrepreneurial, high-growth, internationalising businesses.

Data, Content & Technology: I lead the firm's cross-practice Digital Rights & Assets group, which advises clients across all sectors on the use of data, artificial intelligence (AI), tokenisation and digital identities and trust services. I advise clients internationally on arrangements relating to the use, licensing, monetisation and exploitation of data and content as well as the development, use, licensing, outsourcing and migration of complex technologies and technology services.

Sports Media: I have over 25 years of experience working with a wide range of leading sports organisations on the utilisation of media, data and commercial rights, as well as related agency, host broadcasting, data services and outsourced technology arrangements.

Broadcasting and video services: I head the firm's broadcasting group, where I advise on complex commercial deals and regulatory matters including the UK (Ofcom Broadcasting Code, BCAP Code) and international regulation of video and broadcast services (e.g., the Audio Visual Media Services Directive).

My clients range from multinational media, technology and data businesses to kitchen-table start-ups, including telecoms, technology providers and innovators, broadcasters and OTT platforms, consumer brands, sports and entertainment rights holders, news and information organisations, gaming and esports companies, investors and financiers.

In 2021, I was shortlisted as one of Europe's most innovative lawyers in the Financial Times' annual awards.

• Providence Equity/Bite Communications: advising on regulatory aspects of the acquisition of 15 television channels and media services from MTG Modern Times Group.
• Leeds United: advising on investment by San Francisco 49ers.
• Eleven Sports Group: advising on sale of stake in Eleven Sports Poland OTT service to Polsat.
• Advising a global consumer brand on complex advertising and regulatory issues relating to digital content and ecommerce platforms across multiple territories.
• Working with an international digital media company on structuring of a cross-border OTT and other digital services.