Programmatic advertising: it’s in the game

Published

Apr 04 2023

Written By

Associate
UK

I am an associate in the Media, Entertainment and Sports group, based in our London office and specialising in commercial and media regulatory work.

Alex Dixie

Partner
UK

I bring a unique blend of deep technical understanding and commercial pragmatism to the rapidly evolving digital landscape. As a Partner in Bird & Bird's Commercial and Data teams and Global Head of Media, I guide clients through the complex interplay of technology, regulation, and business strategy in the advertising, media, and entertainment sectors.

Practices

Commercial

Sectors

Regions

Western Europe

Countries

As the video game industry continues to expand, publishers are seeking new ways to monetise advertising opportunities. This article discusses the shift towards in-game programmatic advertising and how games publishers and advertisers can capitalise on these emerging technologies whilst managing the risks that it can present.

Read the full article here