Retail Therapy Episode 13: Sportswomen in the Retail Game
Written By
Senior Associate
UK
I am a senior associate in Bird & Bird's Retail & Consumer Group (London), the founding member of the firm's International Cosmetics, Beauty & Fragrance Group, and a member of the firm's International Luxury, Fashion and Retail Leadership Team.
Senior Associate
UK
I am a senior associate in our sports team in London and co-head of our women's sport group. I act primarily for national and international sports governing bodies, federations and other sporting organisations in all types of contentious and regulatory matters across a range of sports including motorsport, tennis, equestrianism, cricket, rugby and football, amongst others. I have been recognised as a Rising Star (Sport) in Legal 500 2024 and a Leading Associate (Sport) in Legal 500 2025.
Senior Associate
UK
I work as a senior associate in our Sports Group in London, where, as a former athlete, I have real insight into the sports industry and the issues faced by governing bodies, athletes and clubs.
In this episode we're joined by Georgie Twigg and Lereesa Easterbrook, both Senior Associates in our Sports Group, to explore how, where and why the worlds of retail and women’s sports so often overlap, and the potential opportunities arising from this cross-over.
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