Bird & Bird acting as advisors on the rebranding of Saarni Cloud

The Finnish SaaS community Likeit Nepton Group has since the autumn of 2022 operated under the name Saarni Cloud. Saarni Cloud helps businesses to grow and professionals to succeed in their work by providing secure and easy-to-use cloud services that solve everyday problems. Saarni Cloud is a Finnish software group and a SaaS pioneer whose services for personnel management, learning, working time monitoring, financial management and analytics are used by 400,000 people in more than 1,000 customer organizations in Finland and the Northern Europe.

Bird & Bird acted as legal advisor to Saarni Cloud throughout the entire rebranding process. This included, among other things, clearance searches for the new brand and its various alternatives prior to the launch of the new brand, as well as advising on the trademark protection necessary to protect the new brand and on the harmonisation of the group's trade names.

"The advice we got from Bird & Bird to implement the rebranding was professional. The process was strategically important to us, so the brilliant advice really mattered", comments Markus Anttila, CFO of Saarni Cloud.

Our team of experts included lawyers Sofia Paksuniemi and Marla Melin and the team was led by partner Henri Kaikkonen.

“Brand reforms are always a great milestone in any company's history and therefore it is always a privilege to be involved as an advisor. It was great to see that Saarni Cloud had the desire to succeed in this from the very beginning, also from a legal point of view, which made the cooperation particularly pleasant," says partner Henri Kaikkonen.

Bird & Bird and Saarni Cloud have a long history of working together. We have previously acted as legal advisor in the merger between LikeIt Group (now Saarni Cloud) and Nepton Oy. Our continued cooperation is an excellent example of our ability to support our clients after the transaction phase, also in matters related to the integration itself. At the moment, Bird & Bird is advising the group companies of Saarni Cloud in the management of their trademark portfolios.

You can read more about the rebranding in our client’s press release (in Finnish): Likeit Nepton Group on nyt Saarni Cloud - Saarni Cloud