Bird & Bird ATMD advised Incubeta Holdings on its acquisition of Persuasion Technologies, a Google Cloud Platform certified firm
Bird & Bird ATMD has advised The Carlyle Group backed international digital marketing agency, Incubeta Holdings, on its acquisition of Persuasion Technologies, a Google Cloud Platform-certified firm in the APAC region.
Founded in 2004, London-headquartered Incubeta has a team of over 800 people working across 20 offices worldwide. With the acquisition Incubeta expects to enhance its capabilities in leveraging advanced analytics and cloud technology to redefine marketing performance and campaign optimization to drive a new era of marketing effectiveness powered by AI, Data Science and Advanced Analytics, establish a center of excellence for marketing AI Google Cloud in the APAC region, and support its clients gain new insights, and make better, and more informed choices through advanced use of customer data.
The Bird & Bird ATMD team comprised Partner Marcus Chow, Counsel Sabyasachi Chatterjee, Associate Luke Oon, and Trainee Associate, Karen Ho.
Lead partner Marcus commented, “We are grateful to the Incubeta and Carlyle teams for having belief in us. Incubeta is a leading marketing AI company and we are honoured to have acted on this transaction.”
Counsel Sabyasachi added, “It was wonderful working with the Incubeta and Carlyle teams. Advising on this deal highlights our team’s strong focus as well as awareness of the new developments in the data and AI space.”