RETAIL & CONSUMER
Understanding today’s and tomorrow’s consumer
At Bird & Bird we understand retail and consumer brands. We support businesses across sectors including hotels and leisure, food and beverage, luxury, fashion and retail, and wellness. Our industry knowledge is unparalleled and we work flexibly and creatively, as your needs dictate. We find brands in one sector often benefit from our knowledge and experience in another. Like you, we benefit from exchanging ideas and thinking differently.
Increasingly savvy consumers expect ethical and sustainable supply chains and a seamless omni-channel experience, combined with a highly personalised level of service and brand interaction. The reality of the online world means your business has global reach. You constantly need to innovate to meet consumer demands and maximise your growth potential.
We can identify the challenges and help you overcome them. We understand the opportunities and help you realise them. It all starts with a conversation.
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Sustainability is a strong driver of innovation and key to business strategy for the Retail and Consumer Sector
Sustainability, more than a buzz word for many of our clients, is fast becoming a core part of the business strategy. With this shift, more divisions, departments, and teams are being directly involved with shaping sustainability strategies. And sustainability goals and KPIs are no longer the sole remit of dedicated ESG functions. Instead, they are being set and measured right across organisations.
Latest insights
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Guiding through ‘the maze of food labelling’ – The most recent European Court of Auditors’ special report
6 minutes Dec 20 2024
Loyalty Pays: CMA Confirms Genuine Savings for Supermarket Loyalty Scheme Members and Issues New Guidance on Consumer Law Compliance
4 minutes Dec 18 2024
